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Data protection

The operator of this website is committed to the protection of personal data in all business processes. Your personal data will be treated confidentially pursuant to the applicable data protection regulations. Our website may be used without providing personal data. The collection of any personal data (name, address, e-mail address) is always done on a voluntary basis. Your data will not be shared with third parties without your express consent.


Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our website more user-friendly, effective, and secure.
Some cookies are “session cookies”. These cookies will be deleted automatically after the end of your browser session. Other cookies, however, remain on your device until you delete them yourself. These cookies help us to recognize you when you return to our website. Modern internet browsers allow you to monitor, limit, or prevent the placing of cookies. Many web browsers can be configured to automatically delete cookies when the program is closed. Disabling cookies may result in limited functionality of our website.
The setting of cookies which are necessary for electronic communication or the provision of certain functions requested by you (e.g., shopping basket), takes place on the basis of Art. 6 (1) letter f GDPR. As the operator of this website, we have a legitimate interest in storing cookies for the purpose of rendering our services free of technical and other issues. If other cookies are placed (e.g., for analysis functions), they are treated separately in this privacy policy.

The provider of the website automatically collects and stores information that your browser transmits to us. This is stored in server log files. These include:
•    Browser type and browser version
•    Operating system used
•    Referrer URL
•    Host name of the accessing computer
•    Time of the server request
•    IP address
This data is not combined with other data sources.


Google AdWords

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is placed on your device for conversion tracking. Cookies are small text files that the internet browser places on the user's computer. These cookies lose their validity after 30 days and are not used for personal identification of the users. When a user visits certain pages of this website before expiry of the cookie, Google and we can identify that the user has clicked on the ad and has been redirected to this page.
Each Google AdWords customer is assigned a unique cookie. Cookies can not be tracked through the websites of advertisers. The information collected using the conversion cookie serve to create conversion statistics to advertisers who are using conversion tracking. Customers can see the total number of users who clicked on their ad and who were redirected to a page with a conversion tracking tag. However, they are not given any information that personally identifies users. If you do not want to participate in tracking, you can opt-out by easily disabling the Google Conversion Tracking cookie through your web browser under User Preferences. You will then be excluded from the conversion tracking statistics.
Conversion cookies are stored pursuant to Art. 6 (1) letter f GDPR.
The website operator has a legitimate interest in analyzing user behavior in order to optimize both his website and his advertising.
For more information about Google AdWords and Google Conversion Tracking, please refer to Google's privacy policy:
You can set your browser so that you are informed about the placing of cookies and allow cookies only in individual cases, or you may exclude individual or all cookies and enable automatic deletion of cookies when closing your browser. The functionality of this website may be impaired when cookies are disabled.

Google Analytics

This website uses Google Analytics. The provider of the web analysis service is Google Ireland ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies for this purpose, which enable analysis of your use of our website. The information generated by the Cookie about your use of our website is transmitted to a Google Server and stored there. The server location is usually in the United States.
As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if applicable, our advertising.
Browser plugin
You can prevent the storage of cookies by selecting the appropriate settings on your browser; please note, however, in this case it may not be possible for you to make use of the full scope of all this website's functions. You can prevent the collection and processing by Google of site-related data generated by the cookie (including your IP address) by downloading and installing the available browser plug-in under the following link:
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. This will place an opt-out cookie, which prevents the collection of your data on future visits to this website: Disable Google Analytics You can find more information on how Google Analytics handles user data in Google's privacy policy:

Order Data Processing

We have concluded an agreement with Google for commissioned data processing, and we fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
You can object to the collection of data by Google Analytics with effect for the future by installing a deactivation add-on ( for your browser.
Alternatively to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data on this website in the future (opting out only works in this browser and only for this domain). An opt-out cookie will be stored on your device. If you delete your cookies in this browser, you must click this link again.        
Order processing: To fully comply with legal data protection requirements, we have entered into an order processing agreement with Google.

Demographics in Google Analytics

Our website uses the “demographic features” function of Google Analytics. It can be used to create reports that contain information on the age, gender, and interests of site visitors. This data comes from interest-related advertising by Google and from visitor data from third-party providers. It is not possible to assign the data to a specific person. You can disable this feature at any time. You can do this via the ad settings in your Google Account or by generally prohibiting Google Analytics from collecting your information, as explained in the"Opt-out of data collection" section.



Piwik is used to determine during what time of day our website is visited by how many users, by which search terms the user has become aware of us, which language the visitors prefer and which pages of our website are the most popular. The data is anonymized so that you as a visitor remain anonymous to us.

Silverpop is used to analyze the click behavior of visitors in order to adapt the website accordingly and improve the user experience.
These cookies collect information about how you use websites. With the help of performance cookies, we can evaluate areas that are frequently visited or used in order to offer visitors to our website an even better user experience and to tailor content to their specific needs. Information collected with these cookies is not personal in nature.

According to the provisions of the Federal Data Protection Act and the EU GDPR, every user has the right to request information at any time about what data about him or her is stored and for what purpose it is stored. In addition, the correction of incorrect data or the deletion of data whose storage is inadmissible or no longer necessary may be requested. Information about stored data is provided upon request, preferably in writing. For information and further inquiries, please contact:


Ulrike Schneider
Data Protection Officer
Liebknechtstrasse 50
70565 Stuttgart
T 49 711 - 78 68-0
E-Mail: Datenschutz(at)

Information according to sections 13 and 14 of the GDPR can be found here.